Nike executives tried to fire Tinker Hatfield for the Air Max 1. Inside the 1987 corporate bloodbath that forced an empire to cut itself open.
7 min read
Desperate Phil Knight paid Carolyn Davidson $35 for the Nike Swoosh. We investigate how a rushed, asymmetrical blade hacked human visual psychology.
6 min read
To sell the terrifying Macintosh, Apple deployed Susan Kare. Inside the pixelated psychological Trojan horse that manipulated human trust.
7 min read
In the early 1980s, the computer industry was suffering from a severe case of the uglies. Walk into any office, and you were assaulted by
5 min read
In 1997, the personal computer was the most boring object on Earth. If you walked into an office, you saw a sea of beige. Beige
6 min read
