Design, Nike
The Cortez Autopsy: How Bill Bowerman Ripped Apart the Competition
Forget the waffle iron myth. Nike’s Cortez was Frankenstein-stitched from the remains of its rivals.
4 min readDesign
Design, Nike
Nike's Air Max 1: Tinker Hatfield's Corporate Bloodbath
Nike executives tried to fire Tinker Hatfield for the Air Max 1. Inside the 1987 corporate bloodbath that forced an empire to cut itself open.
7 min read
Design, Nike
Asymmetrical Weapon: How a $35 Sketch Hacked Human Perception
Desperate Phil Knight paid Carolyn Davidson $35 for the Nike Swoosh. We investigate how a rushed, asymmetrical blade hacked human visual psychology.
6 min read
Design, Apple Inc.
How Susan Kare Subdued the Pixel to Hack Our Psychology
To sell the terrifying Macintosh, Apple deployed Susan Kare. Inside the pixelated psychological Trojan horse that manipulated human trust.
7 min read
Design, Apple Inc.
Snow White Protocol: How Apple Weaponized Beauty
In the early 1980s, the computer industry was suffering from a severe case of the uglies. Walk into any office, and you were assaulted by
5 min read
Design, Apple Inc.
The Bondi Blue Seduction: How a Handle Saved Apple
In 1997, the personal computer was the most boring object on Earth. If you walked into an office, you saw a sea of beige. Beige
6 min read