While Apple viewed its 1980 IPO as a coronation, Nike used Wall Street to escape crushing debt. Inside Phil Knight's hostage negotiation.
5 min read
Nike executives tried to fire Tinker Hatfield for the Air Max 1. Inside the 1987 corporate bloodbath that forced an empire to cut itself open.
7 min read
Nike killed the Air Force 1 in 1984. Three Baltimore merchants fronted the cash to resurrect it. And changed the market forever.
6 min read
Nike secretly quantified the toxic toluene choking its overseas workers. Inside the leaked 1997 audit that shattered their public defense.
6 min read
Nike survived 1975 via federal check-kiting fraud. Inside the frozen accounts and the Japanese bailout that kept Phil Knight out of prison.
6 min read
Nike's "Just Do It" Origin: The Firing Squad Slogan0:00/536.0308331× I spent three days locked in a forgotten corporate
6 min read
Desperate Phil Knight paid Carolyn Davidson $35 for the Nike Swoosh. We investigate how a rushed, asymmetrical blade hacked human visual psychology.
6 min read
Phil Knight secured his sportswear empire by breaching a Japanese supplier's briefcase. Inside the 1974 court records of corporate espionage.
7 min read
