In the Silicon Valley Bible, there is a story of Original Sin. The legend goes like this: In 1979, Steve Jobs, the pirate king, stormed
5 min read
In the pantheon of corporate mythology, few stories are as powerful as Steve Jobs working for $1 a year. It was the ultimate flex. It
5 min read
In the summer of 1997, Apple wasn't just sick. It was terminal. This isn’t hyperbolic journalism; it’s financial arithmetic. The company
6 min read
In 1997, the personal computer was the most boring object on Earth. If you walked into an office, you saw a sea of beige. Beige
6 min read
History is written by the victors, but it is edited by the marketing department. If you ask the average person on the street how Apple
6 min read
We tend to think of Apple as a company that makes nice rectangular slabs of glass. We obsess over the refresh rate of the iPhone
7 min read
Let’s be honest. Nobody camps out on a sidewalk for three days to buy a washing machine. Nobody gets a tattoo of the Dell
8 min read
